Our Story

A proud native Texan, Lori grew up in Keller and now calls Fort Worth home. After attending college in Oklahoma during the 1990s, she returned to North Texas, where she has built both her family and career. As the owner of Smiley Transportation, Lori is passionate about providing a transportation service families can trust. She enjoys working alongside her dedicated team to help make each school day a little easier for parents and students alike. Lori and her husband, Tom, have been happily married for more than 20 years and proudly own and operate Smiley Transportation together. Their son, Jack, recently graduated from Keller Central High School and is now attending Oklahoma State University. Outside of work, Lori enjoys playing board games, attending live music events, and occasionally cosplaying as the iconic Mrs. Roper.

Originally from Indiana, Tom grew up experiencing life across the globe as part of a military family. As an Army brat, his childhood adventures took him to places like Germany and Hawaii, giving him a unique appreciation for different people and cultures. After graduating from Purdue University, Tom made his way to Texas in 1998, and now calls Fort Worth home. In addition to his work with Smiley Transportation Tom also has a full-time career in IT as a member of Microsoft’s Rapid Response team. His technical expertise and problem-solving skills carry over into everything he does, making him a valued member of both teams. Outside of work, Tom enjoys spending time with his wife, Lori, and their son, Jack. A true hobby enthusiast, he’s passionate about Dungeons & Dragons, off-roading in his Jeep, and experimenting with 3D printing projects. Whether he’s creating something new, rolling dice in a D&D campaign, or exploring new trails, Tom brings curiosity, creativity, and dedication to everything he does.

Jennifer Cobb may have been born in New Mexico, but Texas has always been home. She moved here at a young age, and with parents and grandparents all born and raised in Texas, she proudly considers herself a Native Texan. Jennifer has been with Smiley Transportation for 11 years, beginning as a Smiley Driver and growing with the company as it expanded. She takes pride in helping carry out Smiley’s mission of providing parents peace of mind, knowing their children are safe and cared for. Jennifer and her husband have been married for over 21 years and have four children, three of whom are now adults. Their family has lived in the Keller ISD community for two decades, where all of their children attended Timber Creek High School. At home, Jennifer’s love for animals is clear—she shares life with two large dogs, a cat, and a turtle, and often jokes that if it weren’t for her husband’s limits, their home would be a full-fledged zoo.

Originally from New Jersey, Kathleen White moved to South Florida at the age of 13. Her early career in hospitality took her up and down the East Coast, following the Snowbirds from Palm Beach to Narragansett, Rhode Island—where she met her husband, Josh. The two married in 1999, and in 2003, Josh’s job brought their family to Texas, where they raised their two children, Ian and Evelyn. Kathleen is also a proud stepmother to Josh’s eldest daughter, Camila, who lives in San Antonio. Kathleen has been part of the Smiley Transportation family for the past 11 years. She began her journey as a Smiley Driver—a role that perfectly suited her at the time, allowing her to get paid to drive her children to and from school. After several years as both a Smiley Driver and Field Training Officer, she transitioned into the Smiley office, where she continues to thrive. Kathleen loves what she does and attributes much of her joy at work to the amazing people she works alongside each day.

A Fort Worth native, Sereniah has spent most of her life in the area and proudly calls North Texas home. At Smiley Transportation, she enjoys the teamwork and camaraderie most of all, valuing the supportive environment created by her co-workers. Sereniah and her husband, Christopher, have been married for 27 years and have two children, Rory and Rylan. Outside of work, she enjoys spending time in the kitchen cooking and relaxing through crafting. Sereniah is a movie lover of all genres, but she especially enjoys the experience of watching films on the big screen. Her dream vacation destination is Ireland, and one of her favorite quotes is a reminder of the value of preparation: “Fail to plan, plan to fail.” – Benjamin Franklin (paraphrased)